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In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed. By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall. Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in. One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born. Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across America.Today, the New England based brand stays close to its roots, with an emphasis on humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake's crew does its best to keep the good vibes flowing. |
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The Bright Side of Life store is owned by Betsy Hudson and her family. Betsy opened her first store on Main Street in the historic quaint town of Medford, NJ, in October of 2005. The store was Betsy’s dream, of selling a product that she loved and lived with all her heart. She believes that if you provide a great product, with a smile and an open heart, then people will come back and experience the positive impact of the credence that Life is good. Her husband Cabot just adds a sense of humor and is ultimately the target of everyone else’s sense of humor. In March of 2010 The Bright Side of Life moved to Betsy's second store in the beautiful and friendly community of Haddonfield, NJ, and has been overjoyed with the great reception from the friendly, helpful and business savy Township, to the fun and vibrant community that surrounds us. We are located on Kings Highway next to Everheart Gallery and across from Bains Deli. Please come in and say hello and roam the store and our sale room! We would love to see our future friends from Philly make a trip in as well (we’re a few blocks from the speed line!!). Our staff is among the most optimistic and good humored group of friends and family that anyone could ever have hoped for, especially in representing the line associated with Life is good. Please come by and say hi to Suzanne, Jodi, Julie, Chelsea, Caitlyn, Ali, Sam, Lexi and Maggie. Betsy, Cabot and their sons Chuck and Mick, could show up anywhere. Betsy and her family live on a small horse farm in Tabernacle, NJ. They have their two sons, three horses, three donkeys, and one dog. It is a fun place to live and fun place to play. Thanks for reading about us, and please try to stop in and say hi soon!! |
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